Bass

POWERBAIT BEAT'N PADDLE FROG

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

POWERBAIT MAX SCENT CHIGGER CRAW

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

POWERBAIT PRE-RIGGED SWIM SHAD

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

POWERBAIT RIPPLE SHAD

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

POWERBAIT THE GENERAL

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

POWERBAIT TUBE

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PRO SERIES SPINNERBAIT

Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook

RAPALA COUNTDOWN 1" LURE

Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to...

RAPALA COUNTDOWN 1.5" LURE

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them...

RAPALA COUNTDOWN 2" LURE

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them...

RAPALA COUNTDOWN ELITE HARDBAIT

The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern...

RAPALA CRUSHCITY CREEPER

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness...

RAPALA CRUSHCITY NED BLT SOFTBAIT

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice...

RAPALA HUSKY JERK

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting...

RAPALA JOINTED - 2 INCH

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished...

RAPALA JOINTED 2.75" HARDBAIT

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming...

RAPALA OG ROCCO 5

Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling...

RAPALA ORIGINAL FLOATING

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

RAPALA RATTLIN' RAP

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this...

RAPALA SCATTER RAP COUNTDOWN

Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic...

RAPALA SCATTER RAP SHAD HARDBAIT

The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –...

RAPALA SKITTER WALK

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side...

RAPALA SLAB RAP

With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables...

RAPALA ULTRA LIGHT MINNOW

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice...

SHIMANO CURADO M 200 BAITCASTING REEL

Forged from over 30 years of Curado performance and durability, the new Curado 200 M inherits the latest Shimano reel technologies to provide enhanced castability with heavier lines and lures in any power fishing situation. Expanded line capacity comes...

SHIMANO SLX CASTING ROD

SLX rods offer tournament-level performance at a price that all anglers can afford. With versatile actions throughout the lineup, there is an SLX to cover any technique. SLX rods feature an attractive and sensitive carbon foregrip as well as a Shimano...

TERMINATOR SHUDDERING BAIT

Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt...

VMC CAROLINA RIGGING KIT

This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers...

VMC DROP DEAD WEIGHTED HOOK

New from VMC this weighted hook adds the ideal action when paired with the Trigger X® Drop Dead Minnow or Flutter Worm. Fish it traditionally or using the drop dead technique.   Weight is Positioned Low on the Hook Like a Keel Extra Wide...

VMC FINESSE HALF MOON JIG

When the fishing gets tough, sometimes downsizing your presentation is the key to getting bites. The VMC® Finesse Half Moon Jig can be used in much the same way you would a shaky head. The hollow back of the Half Moon Jig Head allows a worm to fit...

VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK

Pre-weighted design imparts just the right action to you swimbaits and eliminates the hassle of working with alternate weighting methods. Custom built for working swimbaits in open water and in cover, the Black Nickel Extra wide gap hooks feature a...

VMC NED RIG JIG

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power.   HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC NEKO RIGGING KIT

19 Piece Kit Includes: NEKO HOOK (2pcs) 2, 1, 1/0, 2/0; WEEDLESS NEKO HOOK (1pc) 2, 1, 1/0, 2/0; NEKO WEIGHT (2pcs) 1/16, (1pc) 3/32, (1pc) 1/8; NEKO SKIRT (1pc each) 1/16 size BB, BLKBL, PPKO

VMC SPINSHOT HOOK

The new VMC SpinShot is the most simple, affordable and efficient drop shot hook on the market today that eliminates line twisting and allows anglers to stack multiple hooks at different depths (when legal) and/or combine the hook with weights and jig...

VMC STAND UP SHAKY HEAD JIG

The VMC® Stand-Up Shaky Head Jig is designed with a flat-bottomed head that allows it to standup and rock enticingly on the bottom. The VMC® Stand-Up Shaky Head Jig also features an easy-to-rig spiral locking spring to firmly secure your bait...