SALE Quick view 13 Fishing 13 FISHING BFF BLUNT FORCE FINESSE WORM MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 Fishing 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH BOOYAH PAD CRASHER FROG MSRP: Was: Now: $13.49 Choose Options Quick view LUNKERHUNT FINESSE WORM 8-PK MSRP: Was: Now: $8.95 Choose Options Quick view LUCKY BUG FUSION EXTREME MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU GAMAKATSU OFFSET SHANK WORM EWG HOOK MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: Now: $6.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN ELITE HARDBAIT MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA RAPALA CRUSHCITY CREEPER MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
SALE Quick view 13 Fishing 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH BOOYAH PAD CRASHER FROG MSRP: Was: Now: $13.49 Choose Options Quick view LUNKERHUNT FINESSE WORM 8-PK MSRP: Was: Now: $8.95 Choose Options Quick view LUCKY BUG FUSION EXTREME MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU GAMAKATSU OFFSET SHANK WORM EWG HOOK MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: Now: $6.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN ELITE HARDBAIT MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA RAPALA CRUSHCITY CREEPER MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view BOOYAH BOOYAH PAD CRASHER FROG MSRP: Was: Now: $13.49 Choose Options Quick view LUNKERHUNT FINESSE WORM 8-PK MSRP: Was: Now: $8.95 Choose Options Quick view LUCKY BUG FUSION EXTREME MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU GAMAKATSU OFFSET SHANK WORM EWG HOOK MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: Now: $6.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN ELITE HARDBAIT MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA RAPALA CRUSHCITY CREEPER MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view LUNKERHUNT FINESSE WORM 8-PK MSRP: Was: Now: $8.95 Choose Options Quick view LUCKY BUG FUSION EXTREME MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU GAMAKATSU OFFSET SHANK WORM EWG HOOK MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: Now: $6.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN ELITE HARDBAIT MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA RAPALA CRUSHCITY CREEPER MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view LUCKY BUG FUSION EXTREME MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU GAMAKATSU OFFSET SHANK WORM EWG HOOK MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: Now: $6.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN ELITE HARDBAIT MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA RAPALA CRUSHCITY CREEPER MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU GAMAKATSU OFFSET SHANK WORM EWG HOOK MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: Now: $6.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN ELITE HARDBAIT MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA RAPALA CRUSHCITY CREEPER MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view GAMAKATSU GAMAKATSU OFFSET SHANK WORM EWG HOOK MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: Now: $6.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN ELITE HARDBAIT MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA RAPALA CRUSHCITY CREEPER MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: Now: $6.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN ELITE HARDBAIT MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA RAPALA CRUSHCITY CREEPER MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: Now: $6.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN ELITE HARDBAIT MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA RAPALA CRUSHCITY CREEPER MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN ELITE HARDBAIT MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA RAPALA CRUSHCITY CREEPER MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN ELITE HARDBAIT MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA RAPALA CRUSHCITY CREEPER MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN ELITE HARDBAIT MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA RAPALA CRUSHCITY CREEPER MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN ELITE HARDBAIT MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA RAPALA CRUSHCITY CREEPER MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA COUNTDOWN 1" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN ELITE HARDBAIT MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA RAPALA CRUSHCITY CREEPER MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA COUNTDOWN 1.5" LURE MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN ELITE HARDBAIT MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA RAPALA CRUSHCITY CREEPER MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA RAPALA COUNTDOWN ELITE HARDBAIT MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA RAPALA CRUSHCITY CREEPER MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA RAPALA COUNTDOWN ELITE HARDBAIT MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA RAPALA CRUSHCITY CREEPER MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA RAPALA CRUSHCITY CREEPER MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA RAPALA CRUSHCITY NED BLT SOFTBAIT MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA RAPALA JOINTED 2.75" HARDBAIT MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA OG ROCCO 5 MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options
Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA RAPALA SCATTER RAP SHAD HARDBAIT MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $12.49 Choose Options Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view LUNKERHUNT RIVER WORM 2" MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RIVER2SEA RIVER2SEA WHOPPER PLOPPER 75 MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view TERMINATOR TERMINATOR SHUDDERING BAIT MSRP: Was: Now: $12.49 Choose Options Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view VMC VMC CAROLINA RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view VMC VMC DROP DEAD WEIGHTED HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view VMC VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK MSRP: Was: Now: $8.49 Choose Options Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view VMC VMC NED RIG JIG MSRP: Was: Now: $6.95 Choose Options Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view VMC VMC NEKO RIGGING KIT MSRP: Was: Now: $18.49 Add to Cart Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view VMC VMC SINKER STOPS - BLACK MSRP: Was: Now: $2.79 Choose Options Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view VMC VMC SPINSHOT HOOK MSRP: Was: Now: $7.95 Choose Options Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view VMC VMC STAND UP SHAKY HEAD JIG MSRP: Was: Now: $10.95 Choose Options Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view VMC VMC TEXAS RIGGING KIT MSRP: Was: Now: $19.49 Add to Cart Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view VMC VMC TUBE JIGS MSRP: Was: Now: $8.49 Choose Options SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options SALE Quick view VMC VMC TUNGSTEN WORM WEIGHT MSRP: Was: $14.95 Now: $9.95 - $15.49 Choose Options Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
SALE Quick view VMC VMC TUNGSTEN TEAR DROP WEIGHT MSRP: Was: $16.49 Now: $10.95 - $16.95 Choose Options
Quick view VMC VMC WIDE GAP HOOK MSRP: Was: Now: $5.49 Choose Options Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Was: Now: $4.95 Choose Options Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view X-ZONE X-ZONE WACKY RIGGING TOOL MSRP: Was: Now: $10.49 Add to Cart Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view XZONE LURES XZONE X-TUBE MSRP: Was: Now: $8.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view YAMAMOTO YAMAMOTO SENKO 5" 10PK MSRP: Was: Now: $11.95 Choose Options Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view YAMAMOTO YAMAMOTO SENKO 7" 5PK MSRP: Was: Now: $9.95 Choose Options SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
SALE Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: $8.49 Now: $5.09 Choose Options SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
SALE Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: $13.99 Now: $8.39 Choose Options Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view BOOYAH PAD CRASHER FROG There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent... MSRP: Was: Now: $13.49 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: Now: $5.49 Choose Options Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view GAMAKATSU OFFSET SHANK WORM EWG HOOK Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline... MSRP: Was: Now: $6.49 Choose Options Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: Now: $9.95 Choose Options Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: Now: $6.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA COUNTDOWN 1" LURE Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA COUNTDOWN 1.5" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.95 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $13.95 Choose Options Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA COUNTDOWN ELITE HARDBAIT The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern... MSRP: Was: Now: $18.49 Choose Options Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA CRUSHCITY CREEPER The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA CRUSHCITY NED BLT SOFTBAIT Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $14.49 Choose Options Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA JOINTED 2.75" HARDBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming... MSRP: Was: Now: $14.95 Choose Options Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA OG ROCCO 5 Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling... MSRP: Was: Now: $16.49 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options
Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA SCATTER RAP SHAD HARDBAIT The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... MSRP: Was: Now: $15.95 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $12.49 Choose Options Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RIVER WORM 2" SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches... MSRP: Was: Now: $4.49 Choose Options Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view RIVER2SEA WHOPPER PLOPPER 75 For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when... MSRP: Was: Now: $24.95 Choose Options Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view TERMINATOR SHUDDERING BAIT Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt... MSRP: Was: Now: $12.49 Choose Options Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view
Quick view VMC CAROLINA RIGGING KIT This 32 piece VMC® Carolina Rig Kit includes everything an angler needs to get started Carolina rigging. Kit includes 2/0 and 3/0 7316 VMC® hooks, faceted red beads, #6 and #8 barrel swivels, and 1/4, 1/2, 3/4 oz. egg sinkers... MSRP: Was: Now: $19.49 Add to Cart Quick view