13 FISHING BFF BLUNT FORCE FINESSE WORM MSRP: Now: $8.49 Choose Options 13 FISHING CHURRO PADDLE TAIL SWIMBAIT MSRP: Now: $8.49 Choose Options 13 FISHING EL DIABLO LIPLESS CRANKBAIT MSRP: Now: $8.95 Choose Options LUCKY BUG FUSION EXTREME MSRP: Now: $12.95 Choose Options 13 FISHING NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options 13 FISHING POPPY MC POP FACE MSRP: Now: $8.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $11.49 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
13 FISHING CHURRO PADDLE TAIL SWIMBAIT MSRP: Now: $8.49 Choose Options 13 FISHING EL DIABLO LIPLESS CRANKBAIT MSRP: Now: $8.95 Choose Options LUCKY BUG FUSION EXTREME MSRP: Now: $12.95 Choose Options 13 FISHING NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options 13 FISHING POPPY MC POP FACE MSRP: Now: $8.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $11.49 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
13 FISHING EL DIABLO LIPLESS CRANKBAIT MSRP: Now: $8.95 Choose Options LUCKY BUG FUSION EXTREME MSRP: Now: $12.95 Choose Options 13 FISHING NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options 13 FISHING POPPY MC POP FACE MSRP: Now: $8.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $11.49 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
LUCKY BUG FUSION EXTREME MSRP: Now: $12.95 Choose Options 13 FISHING NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options 13 FISHING POPPY MC POP FACE MSRP: Now: $8.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $11.49 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
13 FISHING NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options 13 FISHING POPPY MC POP FACE MSRP: Now: $8.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $11.49 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
13 FISHING POPPY MC POP FACE MSRP: Now: $8.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $11.49 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $11.49 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $8.95 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $8.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $11.49 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options
RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Now: $10.95 Choose Options RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Now: $11.95 Choose Options ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
ZOMBIE MAX 3" Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $14.95 Choose Options ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected ×
ZOMBIE MAX 5" Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now... MSRP: Now: $15.95 Choose Options Compare Selected
