13 Fishing BFF BLUNT FORCE FINESSE WORM MSRP: Now: $8.49 Choose Options 13 Fishing CHURRO PADDLE TAIL SWIMBAIT MSRP: Now: $8.49 Choose Options 13 Fishing EL DIABLO LIPLESS CRANKBAIT MSRP: Now: $9.49 Choose Options MUSTAD ELITE BALL JIGHEAD MSRP: Now: $6.95 Choose Options LUNKERHUNT FINESSE CRAW 8-PK MSRP: Now: $8.49 Choose Options LUNKERHUNT FINESSE WORM 8-PK MSRP: Now: $8.19 Choose Options 13 Fishing FLATTY DADDY CRANKBAIT MSRP: Now: $9.49 Choose Options LUCKY BUG FUSION EXTREME MSRP: Now: $12.95 Choose Options GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Now: $5.49 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Now: $9.95 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Now: $9.95 Choose Options 13 Fishing GLIDESDALE GLIDE BAIT MSRP: Now: $25.95 Choose Options 13 Fishing LIZZY CREATURE BAIT MSRP: Now: $8.49 Choose Options 13 Fishing NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options LUNKERHUNT POCKET FROG WEEDLESS 1/4OZ #1 HOOK MSRP: Now: $8.29 Choose Options 13 Fishing POPPY MC POP FACE MSRP: Now: $9.49 Choose Options BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Now: $8.95 Choose Options BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Now: $7.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
13 Fishing CHURRO PADDLE TAIL SWIMBAIT MSRP: Now: $8.49 Choose Options 13 Fishing EL DIABLO LIPLESS CRANKBAIT MSRP: Now: $9.49 Choose Options MUSTAD ELITE BALL JIGHEAD MSRP: Now: $6.95 Choose Options LUNKERHUNT FINESSE CRAW 8-PK MSRP: Now: $8.49 Choose Options LUNKERHUNT FINESSE WORM 8-PK MSRP: Now: $8.19 Choose Options 13 Fishing FLATTY DADDY CRANKBAIT MSRP: Now: $9.49 Choose Options LUCKY BUG FUSION EXTREME MSRP: Now: $12.95 Choose Options GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Now: $5.49 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Now: $9.95 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Now: $9.95 Choose Options 13 Fishing GLIDESDALE GLIDE BAIT MSRP: Now: $25.95 Choose Options 13 Fishing LIZZY CREATURE BAIT MSRP: Now: $8.49 Choose Options 13 Fishing NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options LUNKERHUNT POCKET FROG WEEDLESS 1/4OZ #1 HOOK MSRP: Now: $8.29 Choose Options 13 Fishing POPPY MC POP FACE MSRP: Now: $9.49 Choose Options BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Now: $8.95 Choose Options BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Now: $7.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
13 Fishing EL DIABLO LIPLESS CRANKBAIT MSRP: Now: $9.49 Choose Options MUSTAD ELITE BALL JIGHEAD MSRP: Now: $6.95 Choose Options LUNKERHUNT FINESSE CRAW 8-PK MSRP: Now: $8.49 Choose Options LUNKERHUNT FINESSE WORM 8-PK MSRP: Now: $8.19 Choose Options 13 Fishing FLATTY DADDY CRANKBAIT MSRP: Now: $9.49 Choose Options LUCKY BUG FUSION EXTREME MSRP: Now: $12.95 Choose Options GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Now: $5.49 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Now: $9.95 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Now: $9.95 Choose Options 13 Fishing GLIDESDALE GLIDE BAIT MSRP: Now: $25.95 Choose Options 13 Fishing LIZZY CREATURE BAIT MSRP: Now: $8.49 Choose Options 13 Fishing NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options LUNKERHUNT POCKET FROG WEEDLESS 1/4OZ #1 HOOK MSRP: Now: $8.29 Choose Options 13 Fishing POPPY MC POP FACE MSRP: Now: $9.49 Choose Options BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Now: $8.95 Choose Options BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Now: $7.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
MUSTAD ELITE BALL JIGHEAD MSRP: Now: $6.95 Choose Options LUNKERHUNT FINESSE CRAW 8-PK MSRP: Now: $8.49 Choose Options LUNKERHUNT FINESSE WORM 8-PK MSRP: Now: $8.19 Choose Options 13 Fishing FLATTY DADDY CRANKBAIT MSRP: Now: $9.49 Choose Options LUCKY BUG FUSION EXTREME MSRP: Now: $12.95 Choose Options GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Now: $5.49 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Now: $9.95 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Now: $9.95 Choose Options 13 Fishing GLIDESDALE GLIDE BAIT MSRP: Now: $25.95 Choose Options 13 Fishing LIZZY CREATURE BAIT MSRP: Now: $8.49 Choose Options 13 Fishing NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options LUNKERHUNT POCKET FROG WEEDLESS 1/4OZ #1 HOOK MSRP: Now: $8.29 Choose Options 13 Fishing POPPY MC POP FACE MSRP: Now: $9.49 Choose Options BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Now: $8.95 Choose Options BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Now: $7.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
LUNKERHUNT FINESSE CRAW 8-PK MSRP: Now: $8.49 Choose Options LUNKERHUNT FINESSE WORM 8-PK MSRP: Now: $8.19 Choose Options 13 Fishing FLATTY DADDY CRANKBAIT MSRP: Now: $9.49 Choose Options LUCKY BUG FUSION EXTREME MSRP: Now: $12.95 Choose Options GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Now: $5.49 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Now: $9.95 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Now: $9.95 Choose Options 13 Fishing GLIDESDALE GLIDE BAIT MSRP: Now: $25.95 Choose Options 13 Fishing LIZZY CREATURE BAIT MSRP: Now: $8.49 Choose Options 13 Fishing NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options LUNKERHUNT POCKET FROG WEEDLESS 1/4OZ #1 HOOK MSRP: Now: $8.29 Choose Options 13 Fishing POPPY MC POP FACE MSRP: Now: $9.49 Choose Options BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Now: $8.95 Choose Options BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Now: $7.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
LUNKERHUNT FINESSE WORM 8-PK MSRP: Now: $8.19 Choose Options 13 Fishing FLATTY DADDY CRANKBAIT MSRP: Now: $9.49 Choose Options LUCKY BUG FUSION EXTREME MSRP: Now: $12.95 Choose Options GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Now: $5.49 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Now: $9.95 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Now: $9.95 Choose Options 13 Fishing GLIDESDALE GLIDE BAIT MSRP: Now: $25.95 Choose Options 13 Fishing LIZZY CREATURE BAIT MSRP: Now: $8.49 Choose Options 13 Fishing NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options LUNKERHUNT POCKET FROG WEEDLESS 1/4OZ #1 HOOK MSRP: Now: $8.29 Choose Options 13 Fishing POPPY MC POP FACE MSRP: Now: $9.49 Choose Options BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Now: $8.95 Choose Options BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Now: $7.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
13 Fishing FLATTY DADDY CRANKBAIT MSRP: Now: $9.49 Choose Options LUCKY BUG FUSION EXTREME MSRP: Now: $12.95 Choose Options GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Now: $5.49 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Now: $9.95 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Now: $9.95 Choose Options 13 Fishing GLIDESDALE GLIDE BAIT MSRP: Now: $25.95 Choose Options 13 Fishing LIZZY CREATURE BAIT MSRP: Now: $8.49 Choose Options 13 Fishing NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options LUNKERHUNT POCKET FROG WEEDLESS 1/4OZ #1 HOOK MSRP: Now: $8.29 Choose Options 13 Fishing POPPY MC POP FACE MSRP: Now: $9.49 Choose Options BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Now: $8.95 Choose Options BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Now: $7.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
LUCKY BUG FUSION EXTREME MSRP: Now: $12.95 Choose Options GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Now: $5.49 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Now: $9.95 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Now: $9.95 Choose Options 13 Fishing GLIDESDALE GLIDE BAIT MSRP: Now: $25.95 Choose Options 13 Fishing LIZZY CREATURE BAIT MSRP: Now: $8.49 Choose Options 13 Fishing NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options LUNKERHUNT POCKET FROG WEEDLESS 1/4OZ #1 HOOK MSRP: Now: $8.29 Choose Options 13 Fishing POPPY MC POP FACE MSRP: Now: $9.49 Choose Options BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Now: $8.95 Choose Options BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Now: $7.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Now: $5.49 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Now: $9.95 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Now: $9.95 Choose Options 13 Fishing GLIDESDALE GLIDE BAIT MSRP: Now: $25.95 Choose Options 13 Fishing LIZZY CREATURE BAIT MSRP: Now: $8.49 Choose Options 13 Fishing NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options LUNKERHUNT POCKET FROG WEEDLESS 1/4OZ #1 HOOK MSRP: Now: $8.29 Choose Options 13 Fishing POPPY MC POP FACE MSRP: Now: $9.49 Choose Options BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Now: $8.95 Choose Options BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Now: $7.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Now: $9.95 Choose Options GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Now: $9.95 Choose Options 13 Fishing GLIDESDALE GLIDE BAIT MSRP: Now: $25.95 Choose Options 13 Fishing LIZZY CREATURE BAIT MSRP: Now: $8.49 Choose Options 13 Fishing NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options LUNKERHUNT POCKET FROG WEEDLESS 1/4OZ #1 HOOK MSRP: Now: $8.29 Choose Options 13 Fishing POPPY MC POP FACE MSRP: Now: $9.49 Choose Options BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Now: $8.95 Choose Options BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Now: $7.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Now: $9.95 Choose Options 13 Fishing GLIDESDALE GLIDE BAIT MSRP: Now: $25.95 Choose Options 13 Fishing LIZZY CREATURE BAIT MSRP: Now: $8.49 Choose Options 13 Fishing NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options LUNKERHUNT POCKET FROG WEEDLESS 1/4OZ #1 HOOK MSRP: Now: $8.29 Choose Options 13 Fishing POPPY MC POP FACE MSRP: Now: $9.49 Choose Options BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Now: $8.95 Choose Options BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Now: $7.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
13 Fishing GLIDESDALE GLIDE BAIT MSRP: Now: $25.95 Choose Options 13 Fishing LIZZY CREATURE BAIT MSRP: Now: $8.49 Choose Options 13 Fishing NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options LUNKERHUNT POCKET FROG WEEDLESS 1/4OZ #1 HOOK MSRP: Now: $8.29 Choose Options 13 Fishing POPPY MC POP FACE MSRP: Now: $9.49 Choose Options BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Now: $8.95 Choose Options BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Now: $7.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
13 Fishing LIZZY CREATURE BAIT MSRP: Now: $8.49 Choose Options 13 Fishing NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options LUNKERHUNT POCKET FROG WEEDLESS 1/4OZ #1 HOOK MSRP: Now: $8.29 Choose Options 13 Fishing POPPY MC POP FACE MSRP: Now: $9.49 Choose Options BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Now: $8.95 Choose Options BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Now: $7.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
13 Fishing NINJA CRAW FEAT NINJA TAIL MSRP: Now: $8.49 Choose Options LUNKERHUNT POCKET FROG WEEDLESS 1/4OZ #1 HOOK MSRP: Now: $8.29 Choose Options 13 Fishing POPPY MC POP FACE MSRP: Now: $9.49 Choose Options BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Now: $8.95 Choose Options BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Now: $7.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
LUNKERHUNT POCKET FROG WEEDLESS 1/4OZ #1 HOOK MSRP: Now: $8.29 Choose Options 13 Fishing POPPY MC POP FACE MSRP: Now: $9.49 Choose Options BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Now: $8.95 Choose Options BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Now: $7.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
13 Fishing POPPY MC POP FACE MSRP: Now: $9.49 Choose Options BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Now: $8.95 Choose Options BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Now: $7.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Now: $8.95 Choose Options BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Now: $7.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Now: $7.95 Choose Options TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
TERMINATOR PRO SERIES SPINNERBAIT MSRP: Now: $12.49 Choose Options RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
RAPALA RAPALA BX JOINTED MINNOW 3.5" MSRP: Now: $17.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
RAPALA RAPALA JIGGING RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
LUNKERHUNT RIVER WORM 2" MSRP: Now: $4.49 Choose Options LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
LUNKERHUNT WALKING DROP-SHOT 6-PK MSRP: Now: $4.95 Choose Options LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
LUNKERHUNT WEEDLESS MUSHROOM HEAD JIG 1/4OZ MSRP: Now: $7.29 Choose Options LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
LUCKY BUG ZOMBIE MAX 3" MSRP: Now: $14.95 Choose Options LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
LUCKY BUG ZOMBIE MAX 5" MSRP: Now: $15.95 Choose Options BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Now: $8.49 Choose Options CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Now: $8.49 Choose Options EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Now: $9.49 Choose Options ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
ELITE BALL JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Now: $6.95 Choose Options FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
FINESSE CRAW 8-PK NED RIG STYLE Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action... MSRP: Now: $8.49 Choose Options FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Now: $8.19 Choose Options FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Now: $9.49 Choose Options FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Now: $12.95 Choose Options GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Now: $5.49 Choose Options GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Now: $9.95 Choose Options GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Now: $25.95 Choose Options LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Now: $8.49 Choose Options NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Now: $8.49 Choose Options POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
POCKET FROG WEEDLESS 1/4OZ #1 HOOK ELEPHANTS EAT PEANUTS The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the... MSRP: Now: $8.29 Choose Options POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Now: $9.49 Choose Options POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Choose Options POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $7.95 Choose Options PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Now: $12.49 Choose Options RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
RAPALA BX JOINTED MINNOW 3.5" The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the... MSRP: Now: $17.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Now: $12.49 Choose Options RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Now: $10.49 Choose Options RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... MSRP: Now: $8.95 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Now: $13.99 Choose Options SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...
