Quick view 13 Fishing 13 FISHING BFF BLUNT FORCE FINESSE WORM MSRP: Was: Now: $8.49 Choose Options Quick view 13 Fishing 13 FISHING CHURRO PADDLE TAIL SWIMBAIT MSRP: Was: Now: $8.49 Choose Options Quick view 13 Fishing 13 FISHING EL DIABLO LIPLESS CRANKBAIT MSRP: Was: Now: $9.49 Choose Options Quick view 13 Fishing 13 FISHING FLATTY DADDY CRANKBAIT MSRP: Was: Now: $9.49 Choose Options Quick view 13 Fishing 13 FISHING GLIDESDALE GLIDE BAIT MSRP: Was: Now: $25.95 Choose Options Quick view 13 Fishing 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT MSRP: Was: Now: $13.99 Choose Options Quick view 13 Fishing 13 FISHING LIZZY CREATURE BAIT MSRP: Was: Now: $8.49 Choose Options Quick view 13 Fishing 13 FISHING NINJA CRAW FEAT NINJA TAIL MSRP: Was: Now: $8.49 Choose Options Quick view 13 Fishing 13 FISHING POPPY MC POP FACE MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG MSRP: Was: Now: $5.95 Choose Options Quick view LUNKERHUNT FINESSE WORM 8-PK MSRP: Was: Now: $8.95 Choose Options Quick view LUCKY BUG FUSION EXTREME MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view RIVER WALKER LARGEMOUTH BASS LARGE DECAL MSRP: Was: Now: $8.95 Add to Cart Quick view MONTANA FLY CO. (MFC) MFC GALLOUP'S BELLY BUMPER FLY MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view 13 Fishing 13 FISHING CHURRO PADDLE TAIL SWIMBAIT MSRP: Was: Now: $8.49 Choose Options Quick view 13 Fishing 13 FISHING EL DIABLO LIPLESS CRANKBAIT MSRP: Was: Now: $9.49 Choose Options Quick view 13 Fishing 13 FISHING FLATTY DADDY CRANKBAIT MSRP: Was: Now: $9.49 Choose Options Quick view 13 Fishing 13 FISHING GLIDESDALE GLIDE BAIT MSRP: Was: Now: $25.95 Choose Options Quick view 13 Fishing 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT MSRP: Was: Now: $13.99 Choose Options Quick view 13 Fishing 13 FISHING LIZZY CREATURE BAIT MSRP: Was: Now: $8.49 Choose Options Quick view 13 Fishing 13 FISHING NINJA CRAW FEAT NINJA TAIL MSRP: Was: Now: $8.49 Choose Options Quick view 13 Fishing 13 FISHING POPPY MC POP FACE MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG MSRP: Was: Now: $5.95 Choose Options Quick view LUNKERHUNT FINESSE WORM 8-PK MSRP: Was: Now: $8.95 Choose Options Quick view LUCKY BUG FUSION EXTREME MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view RIVER WALKER LARGEMOUTH BASS LARGE DECAL MSRP: Was: Now: $8.95 Add to Cart Quick view MONTANA FLY CO. (MFC) MFC GALLOUP'S BELLY BUMPER FLY MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view 13 Fishing 13 FISHING EL DIABLO LIPLESS CRANKBAIT MSRP: Was: Now: $9.49 Choose Options Quick view 13 Fishing 13 FISHING FLATTY DADDY CRANKBAIT MSRP: Was: Now: $9.49 Choose Options Quick view 13 Fishing 13 FISHING GLIDESDALE GLIDE BAIT MSRP: Was: Now: $25.95 Choose Options Quick view 13 Fishing 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT MSRP: Was: Now: $13.99 Choose Options Quick view 13 Fishing 13 FISHING LIZZY CREATURE BAIT MSRP: Was: Now: $8.49 Choose Options Quick view 13 Fishing 13 FISHING NINJA CRAW FEAT NINJA TAIL MSRP: Was: Now: $8.49 Choose Options Quick view 13 Fishing 13 FISHING POPPY MC POP FACE MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG MSRP: Was: Now: $5.95 Choose Options Quick view LUNKERHUNT FINESSE WORM 8-PK MSRP: Was: Now: $8.95 Choose Options Quick view LUCKY BUG FUSION EXTREME MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view RIVER WALKER LARGEMOUTH BASS LARGE DECAL MSRP: Was: Now: $8.95 Add to Cart Quick view MONTANA FLY CO. (MFC) MFC GALLOUP'S BELLY BUMPER FLY MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view 13 Fishing 13 FISHING FLATTY DADDY CRANKBAIT MSRP: Was: Now: $9.49 Choose Options Quick view 13 Fishing 13 FISHING GLIDESDALE GLIDE BAIT MSRP: Was: Now: $25.95 Choose Options Quick view 13 Fishing 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT MSRP: Was: Now: $13.99 Choose Options Quick view 13 Fishing 13 FISHING LIZZY CREATURE BAIT MSRP: Was: Now: $8.49 Choose Options Quick view 13 Fishing 13 FISHING NINJA CRAW FEAT NINJA TAIL MSRP: Was: Now: $8.49 Choose Options Quick view 13 Fishing 13 FISHING POPPY MC POP FACE MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG MSRP: Was: Now: $5.95 Choose Options Quick view LUNKERHUNT FINESSE WORM 8-PK MSRP: Was: Now: $8.95 Choose Options Quick view LUCKY BUG FUSION EXTREME MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view RIVER WALKER LARGEMOUTH BASS LARGE DECAL MSRP: Was: Now: $8.95 Add to Cart Quick view MONTANA FLY CO. (MFC) MFC GALLOUP'S BELLY BUMPER FLY MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view 13 Fishing 13 FISHING GLIDESDALE GLIDE BAIT MSRP: Was: Now: $25.95 Choose Options Quick view 13 Fishing 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT MSRP: Was: Now: $13.99 Choose Options Quick view 13 Fishing 13 FISHING LIZZY CREATURE BAIT MSRP: Was: Now: $8.49 Choose Options Quick view 13 Fishing 13 FISHING NINJA CRAW FEAT NINJA TAIL MSRP: Was: Now: $8.49 Choose Options Quick view 13 Fishing 13 FISHING POPPY MC POP FACE MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG MSRP: Was: Now: $5.95 Choose Options Quick view LUNKERHUNT FINESSE WORM 8-PK MSRP: Was: Now: $8.95 Choose Options Quick view LUCKY BUG FUSION EXTREME MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view RIVER WALKER LARGEMOUTH BASS LARGE DECAL MSRP: Was: Now: $8.95 Add to Cart Quick view MONTANA FLY CO. (MFC) MFC GALLOUP'S BELLY BUMPER FLY MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view 13 Fishing 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT MSRP: Was: Now: $13.99 Choose Options Quick view 13 Fishing 13 FISHING LIZZY CREATURE BAIT MSRP: Was: Now: $8.49 Choose Options Quick view 13 Fishing 13 FISHING NINJA CRAW FEAT NINJA TAIL MSRP: Was: Now: $8.49 Choose Options Quick view 13 Fishing 13 FISHING POPPY MC POP FACE MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG MSRP: Was: Now: $5.95 Choose Options Quick view LUNKERHUNT FINESSE WORM 8-PK MSRP: Was: Now: $8.95 Choose Options Quick view LUCKY BUG FUSION EXTREME MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view RIVER WALKER LARGEMOUTH BASS LARGE DECAL MSRP: Was: Now: $8.95 Add to Cart Quick view MONTANA FLY CO. (MFC) MFC GALLOUP'S BELLY BUMPER FLY MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view 13 Fishing 13 FISHING LIZZY CREATURE BAIT MSRP: Was: Now: $8.49 Choose Options Quick view 13 Fishing 13 FISHING NINJA CRAW FEAT NINJA TAIL MSRP: Was: Now: $8.49 Choose Options Quick view 13 Fishing 13 FISHING POPPY MC POP FACE MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG MSRP: Was: Now: $5.95 Choose Options Quick view LUNKERHUNT FINESSE WORM 8-PK MSRP: Was: Now: $8.95 Choose Options Quick view LUCKY BUG FUSION EXTREME MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view RIVER WALKER LARGEMOUTH BASS LARGE DECAL MSRP: Was: Now: $8.95 Add to Cart Quick view MONTANA FLY CO. (MFC) MFC GALLOUP'S BELLY BUMPER FLY MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view 13 Fishing 13 FISHING NINJA CRAW FEAT NINJA TAIL MSRP: Was: Now: $8.49 Choose Options Quick view 13 Fishing 13 FISHING POPPY MC POP FACE MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG MSRP: Was: Now: $5.95 Choose Options Quick view LUNKERHUNT FINESSE WORM 8-PK MSRP: Was: Now: $8.95 Choose Options Quick view LUCKY BUG FUSION EXTREME MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view RIVER WALKER LARGEMOUTH BASS LARGE DECAL MSRP: Was: Now: $8.95 Add to Cart Quick view MONTANA FLY CO. (MFC) MFC GALLOUP'S BELLY BUMPER FLY MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view 13 Fishing 13 FISHING POPPY MC POP FACE MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG MSRP: Was: Now: $5.95 Choose Options Quick view LUNKERHUNT FINESSE WORM 8-PK MSRP: Was: Now: $8.95 Choose Options Quick view LUCKY BUG FUSION EXTREME MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view RIVER WALKER LARGEMOUTH BASS LARGE DECAL MSRP: Was: Now: $8.95 Add to Cart Quick view MONTANA FLY CO. (MFC) MFC GALLOUP'S BELLY BUMPER FLY MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view BERKLEY HALF HEAD JIG MSRP: Was: Now: $5.95 Choose Options Quick view LUNKERHUNT FINESSE WORM 8-PK MSRP: Was: Now: $8.95 Choose Options Quick view LUCKY BUG FUSION EXTREME MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view RIVER WALKER LARGEMOUTH BASS LARGE DECAL MSRP: Was: Now: $8.95 Add to Cart Quick view MONTANA FLY CO. (MFC) MFC GALLOUP'S BELLY BUMPER FLY MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view LUNKERHUNT FINESSE WORM 8-PK MSRP: Was: Now: $8.95 Choose Options Quick view LUCKY BUG FUSION EXTREME MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view RIVER WALKER LARGEMOUTH BASS LARGE DECAL MSRP: Was: Now: $8.95 Add to Cart Quick view MONTANA FLY CO. (MFC) MFC GALLOUP'S BELLY BUMPER FLY MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view LUCKY BUG FUSION EXTREME MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view RIVER WALKER LARGEMOUTH BASS LARGE DECAL MSRP: Was: Now: $8.95 Add to Cart Quick view MONTANA FLY CO. (MFC) MFC GALLOUP'S BELLY BUMPER FLY MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
SALE Quick view GAMAKATSU GAMAKASTU SPLIT SHOT/DROP SHOT HOOK MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view RIVER WALKER LARGEMOUTH BASS LARGE DECAL MSRP: Was: Now: $8.95 Add to Cart Quick view MONTANA FLY CO. (MFC) MFC GALLOUP'S BELLY BUMPER FLY MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view RIVER WALKER LARGEMOUTH BASS LARGE DECAL MSRP: Was: Now: $8.95 Add to Cart Quick view MONTANA FLY CO. (MFC) MFC GALLOUP'S BELLY BUMPER FLY MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
SALE Quick view GAMAKATSU GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view RIVER WALKER LARGEMOUTH BASS LARGE DECAL MSRP: Was: Now: $8.95 Add to Cart Quick view MONTANA FLY CO. (MFC) MFC GALLOUP'S BELLY BUMPER FLY MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view RIVER WALKER LARGEMOUTH BASS LARGE DECAL MSRP: Was: Now: $8.95 Add to Cart Quick view MONTANA FLY CO. (MFC) MFC GALLOUP'S BELLY BUMPER FLY MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view MONTANA FLY CO. (MFC) MFC GALLOUP'S BELLY BUMPER FLY MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
SALE Quick view MUSTAD MUSTAD ELITE BALLBH746 JIGHEAD MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view BERKLEY POWERBAIT BEARDED DEUCE 4" MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view BERKLEY POWERBAIT BEAT'N PADDLE FROG MSRP: Was: Now: $7.95 Choose Options Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view BERKLEY POWERBAIT MAX SCENT CHIGGER CRAW MSRP: Was: Now: $11.95 Choose Options Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view BERKLEY POWERBAIT PRE-RIGGED SWIM SHAD MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view POWERBAIT RIPPLE SHAD MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view BERKLEY POWERBAIT THE GENERAL MSRP: Was: Now: $8.95 Choose Options Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view BERKLEY POWERBAIT TUBE MSRP: Was: Now: $8.95 Choose Options Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view TERMINATOR PRO SERIES SPINNERBAIT MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view RAPALA RAPALA HUSKY JERK MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view RAPALA RAPALA JOINTED - 2 INCH MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
SALE Quick view RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view RAPALA RAPALA RATTLIN' RAP MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view RAPALA RAPALA SKITTER WALK MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view RAPALA RAPALA SLAB RAP MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Was: Now: $11.95 Choose Options Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view 13 FISHING BFF BLUNT FORCE FINESSE WORM Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view 13 FISHING CHURRO PADDLE TAIL SWIMBAIT The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily, the Churro will have unmatched presence... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view 13 FISHING EL DIABLO LIPLESS CRANKBAIT Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system produces irresistible sounds and vibrations. ... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view 13 FISHING FLATTY DADDY CRANKBAIT That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with... MSRP: Was: Now: $9.49 Choose Options Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view 13 FISHING GLIDESDALE GLIDE BAIT Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by... MSRP: Was: Now: $25.95 Choose Options Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view 13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your... MSRP: Was: Now: $13.99 Choose Options Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view 13 FISHING LIZZY CREATURE BAIT ADDITIONAL INFORMATION Videos (1) Product Details With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. Like... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view 13 FISHING NINJA CRAW FEAT NINJA TAIL Swim it, hop it and ready yourself on the pause-and-drop, ‘cause even the slightest movement on our Ninja Craw causes the claws to rise in a defense posture. That’s really just it’s way of waving hello to every bass in the vicinity... MSRP: Was: Now: $8.49 Choose Options Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view 13 FISHING POPPY MC POP FACE Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better... MSRP: Was: Now: $9.49 Choose Options Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view BERKLEY HALF HEAD JIG Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. FEATURES Hook sizes selected for the most... MSRP: Was: Now: $5.95 Choose Options Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view FINESSE WORM 8-PK NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few... MSRP: Was: Now: $8.95 Choose Options Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view FUSION EXTREME The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,... MSRP: Was: Now: $12.95 Choose Options SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
SALE Quick view GAMAKASTU SPLIT SHOT/DROP SHOT HOOK Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed... MSRP: Was: $5.49 Now: $4.67 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
SALE Quick view GAMAKATSU WEIGHTED SUPER LINE EWG 1/8 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
SALE Quick view GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a... MSRP: Was: $9.95 Now: $8.46 Choose Options Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view LARGEMOUTH BASS LARGE DECAL Aggressive, and hard fighting these fish should be on every anglers bucket list.Decals Feature & Size:Largemouth BassDecal size is approximately 7" inchesFull tag size: 8" x 3.5" inches MSRP: Was: Now: $8.95 Add to Cart Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view MFC GALLOUP'S BELLY BUMPER FLY Galloup’s Belly Bumper is a new baitfish series that Kelly has been working on using the Belly Bumper Hooks he developed with Montana Fly Company in 2018. Not only does this pattern give off an incredibly realistic silhouette, but it also... MSRP: Was: Now: $8.49 Choose Options SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
SALE Quick view MUSTAD ELITE BALLBH746 JIGHEAD The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,... MSRP: Was: $6.95 Now: $2.95 Choose Options Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view POWERBAIT BEARDED DEUCE 4" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view POWERBAIT MAX SCENT CHIGGER CRAW The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... MSRP: Was: Now: $11.95 Choose Options Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view POWERBAIT PRE-RIGGED SWIM SHAD Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $7.95 Choose Options Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view POWERBAIT RIPPLE SHAD Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view POWERBAIT THE GENERAL Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view POWERBAIT TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Was: Now: $8.95 Choose Options Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view PRO SERIES SPINNERBAIT Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them... MSRP: Was: Now: $12.49 Choose Options Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting... MSRP: Was: Now: $10.49 Choose Options Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view RAPALA JOINTED - 2 INCH With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished... MSRP: Was: Now: $13.99 Choose Options SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
SALE Quick view RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Was: $15.49 Now: $11.95 Choose Options Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this... MSRP: Was: Now: $8.95 Choose Options Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic... MSRP: Was: Now: $15.49 Choose Options Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side... MSRP: Was: Now: $16.95 Choose Options Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected × OK
Quick view RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables... MSRP: Was: Now: $10.95 Choose Options Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected
Quick view RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice... MSRP: Was: Now: $11.95 Choose Options 1 2 Next 1 2 Next Compare Selected