Tackle

13 FISHING BFF BLUNT FORCE FINESSE WORM

Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is...

13 FISHING FLATTY DADDY CRANKBAIT

That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with...

13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT

This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your...

FUSION EXTREME

The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,...

GAMAKATSU OFFSET SHANK WORM EWG HOOK

  Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline...

MUSTAD ELITE BALLBH746 JIGHEAD

The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,...

POWERBAIT MAX SCENT CHIGGER CRAW

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

POWERBAIT PRE-RIGGED SWIM SHAD

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PRO SERIES SPINNERBAIT

Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook

RAPALA COUNTDOWN 1" LURE

Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to...

RAPALA COUNTDOWN 1.5" LURE

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them...

RAPALA COUNTDOWN 2" LURE

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them...

RAPALA COUNTDOWN ELITE HARDBAIT

The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern...

RAPALA CRUSHCITY CREEPER

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness...

RAPALA CRUSHCITY NED BLT SOFTBAIT

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice...

RAPALA HUSKY JERK

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting...

RAPALA JOINTED - 2 INCH

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished...

RAPALA JOINTED 2.75" HARDBAIT

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming...

RAPALA OG ROCCO 5

Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling...

RAPALA ORIGINAL FLOATING

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

RAPALA RATTLIN' RAP

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this...

RAPALA SCATTER RAP SHAD HARDBAIT

The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –...

RAPALA SLAB RAP

With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables...

RAPALA ULTRA LIGHT MINNOW

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice...

TERMINATOR SHUDDERING BAIT

Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. Life-like, interchangeable silicone skirt...

VMC HEAVY-DUTY WEIGHTED SWIMBAIT HOOK

Pre-weighted design imparts just the right action to you swimbaits and eliminates the hassle of working with alternate weighting methods. Custom built for working swimbaits in open water and in cover, the Black Nickel Extra wide gap hooks feature a...

VMC NED RIG JIG

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power.   HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC NEKO RIGGING KIT

19 Piece Kit Includes: NEKO HOOK (2pcs) 2, 1, 1/0, 2/0; WEEDLESS NEKO HOOK (1pc) 2, 1, 1/0, 2/0; NEKO WEIGHT (2pcs) 1/16, (1pc) 3/32, (1pc) 1/8; NEKO SKIRT (1pc each) 1/16 size BB, BLKBL, PPKO

VMC SPINSHOT HOOK

The new VMC SpinShot is the most simple, affordable and efficient drop shot hook on the market today that eliminates line twisting and allows anglers to stack multiple hooks at different depths (when legal) and/or combine the hook with weights and jig...

VMC STAND UP SHAKY HEAD JIG

The VMC® Stand-Up Shaky Head Jig is designed with a flat-bottomed head that allows it to standup and rock enticingly on the bottom. The VMC® Stand-Up Shaky Head Jig also features an easy-to-rig spiral locking spring to firmly secure your bait...

VMC TEXAS RIGGING KIT

This 30 piece VMC Texas Rig Kit includes everything you need for Texas Riggin. 1/0, 2/0 & 3/0 VMC 8313 hooks, Faceted Red Beads, 1/8, 1/4, and 1/2 oz. black bullet weights.  Vanadium® Steel Hooks Each Kit Includes: (4 pieces each) VMC...

VMC TUBE JIGS

The VMC® Tube Jig Heads feature an elongated weight that fits perfectly in your tubes for a more natural presentation. Premium1x strong needle point hooks, complete with a forged shank,high-carbon steel construction and traditional round bend...

VMC TUNGSTEN WORM WEIGHT

Extreme hardness provides better feel for structure and light bites. 35% smaller profile for fewer snags and better cover penetration, totally lead-free, easy to peg, and insert free. All VMC® tungsten weights feature a ultra-tough color coating...

VMC WIDE GAP HOOK

Designed for light to medium weight fishing conditions, the VMC Wide Gap hooks offer the advantage of a 3-degree offset point, a trick enlisted by tournament pros for years to increase hookup percentages. Closed resin eye eliminates the risk of line...

Z-MAN BIG TRD

Classic TRD profile, buoyancy, softness, and durability that Ned Rig enthusiasts have grown to love, but with an elongated 4" profile that triggers bites from bigger bass. Incorporating the familiar profile and irresistible action found in the hugely...