Hardbaits & Lures

13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT

This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your...

APEX TROLLING LURE

Made in 7 sizes and over 40 finishes, the Apex lure is ideal for all fishing conditions, in fresh and saltwater. Rigged with ideal leader lengths, the Apex is ready to fish right out of the package. Ideal for trout and salmon it has also proven deadly on...

BINGO BUG LARGE

This unique hybrid lure is handmade in Canada, using only premium components, in order to deliver to you the absolute best fishing experience possible. The Bingo Bug allows you to achieve un-paralelled results, whether you’re trolling, casting or...

BINGO BUG MEDIUM

This unique hybrid lure is handmade in Canada, using only premium components, in order to deliver to you the absolute best fishing experience possible. The Bingo Bug allows you to achieve un-paralelled results, whether you’re trolling, casting or...

BINGO BUG SMALL

This unique hybrid lure is handmade in Canada, using only premium components, in order to deliver to you the absolute best fishing experience possible. The Bingo Bug allows you to achieve un-paralelled results, whether you’re trolling, casting or...

BRAD'S SUPERBAIT CUTPLUG 4"

Single pack comes with a 60″ 40# Izorline leader with a #2 Treble Hook, Scent Pad, Swivels and two (2) rubber bands. Accessory scent pads and rubber bands available. Split-cavity Patented design Rotating Action Action settings, tight, or wide...

BUZZ BOMB 2-2.5

Fishing with buzz bomb is definitely one of the most famous and trusted ways to catch salmon, trout, walleye, pike, and even bass. One of the most iconic and patented shapes, the Buzz Bomb is your golden ticket for catching huge fish like salmon, lake...

BUZZ BOMB 3

Fishing with buzz bomb is definitely one of the most famous and trusted ways to catch salmon, trout, walleye, pike, and even bass. One of the most iconic and patented shapes, the Buzz Bomb is your golden ticket for catching huge fish like salmon, lake...

FUSION EXTREME

The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,...

GIBBS SALMON FLY

Zak Tackle flies are made from the finest materials available. Bucktail from the Northern White Tail Deer is hand dyed and tied to produce a quality product. Each head is wrapped with nylon thread and cemented with water resistant durable glue.

GIBBS TANDEM HOOK TKO

The Gibbs-Delta TKO is a plastic lure with an erratic lifelike action that will entice even the pickiest fish. It comes rigged with a 10lb test line, a glow stopper bead and two sharp red hooks.

LITTLE SHAVER

Excellent for fly rod and Microlite spin fishing, the Little Shaver dances through the water like a minnow. Trout, salmon, and even shad can't resist the Little Shaver. It's also very effective for all types of ice fishing.

LUCKY PLUG LARGE

This newly designed plug features our exclusive front-end geometry, which unleashes the power of the plug. We have combined extra-large 3D eyes, a super strong American-made center-line bead chain on the large and extra large sizes, and ultra-bright...

LUCKY PLUG MEDIUM

This newly designed plug features our exclusive front-end geometry, which unleashes the power of the plug. We have combined extra-large 3D eyes, a super strong American-made center-line bead chain on the large and extra large sizes, and ultra-bright...

LUCKY PLUG SMALL

This newly designed plug features our exclusive front-end geometry, which unleashes the power of the plug. We have combined extra-large 3D eyes, a super strong American-made center-line bead chain on the large and extra large sizes, and ultra-bright...

LUCKY PLUG XLARGE

This newly designed plug features our exclusive front-end geometry, which unleashes the power of the plug. We have combined extra-large 3D eyes, a super strong American-made center-line bead chain on the large and extra large sizes, and ultra-bright...

LUHR JENSEN FLASH FLY 2.5" UNRIGGED 3PK

The Jensen Flash Fly Unrigged is a highly versatile ultra-realistic trolling fly. UV Bright finish reflects more light energy, strengthening visibility. Perfect when affixed behind Luhr-Jensen Dipsy Divers® and Coyote Cyclone™ Flasher...

LUHR JENSEN FLASH FLY 4"

With an arrow shaped head, the Jensen Flash Fly turns the bite on with its Everglo™ skirting, tinsel attractant fibers and 3D eyes that anglers and salmon alike can’t resist. The Jensen Flash Fly is a highly versatile lure that performs...

LUHR JENSEN HOT SHOT 30

Before "back-trolling" in rivers became an official technique, it was called "Hot Shotting" for the revolutionary lure that would forever alter steelhead fishing. With its compact body, deep-diving bill and quick, wide and aggressive action, the Hot...

LUHR JENSEN HOT SHOT TROUT 50/70

Before "back-trolling" in rivers became an official technique, it was called "Hot Shotting" for the revolutionary lure that would forever alter steelhead fishing. With its compact body, deep-diving bill and quick, wide and aggressive action, the Hot...

LUHR JENSEN KWIKFISH RATTLE K14

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a...

LUHR JENSEN KWIKFISH RATTLE K15

ADDITIONAL INFORMATION Guides & Manuals (3) Product Details     There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures...

LUHR JENSEN KWIKFISH XTREME NON RATTLE

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a...

LUHR JENSEN KWIKFISH XTREME RATTLE 14X 4-1/4"

Luhr Jensen Kwikfish X-Treme lures are strong, durable, full-throttle, wide-action lures that challenge gamefish both small and large. The aggressive action forces a response from fish, often generating the most savage strikes imaginable. Small sizes...

LUHR JENSEN KWIKFISH XTREME RATTLE 15X 5"

ADDITIONAL INFORMATION Guides & Manuals (4) Product Details     There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures...

LUHR JENSEN LUHR-TAPE P-LITE ADHESIVE

Now you can add custom attraction to lures, divers, dodgers and flashers with Luhr-Jensen® Luhr-Tape. Water resistant adhesive keeps tape stuck for a long service life. 2" x 5"

LYMAN 2" PLUG

Features: Trolling and Casting lure Use for Multi- Species Gamefish Durable 2 part composite Plastic Construction 3D glow eyes Ultra bright glow belly Single VMC mosquito hook UV Paint Protection

P-LINE HALI DROP JIG 11OZ

The Halibut Drop Jig is a depth charging bait made for deep water jigging. All models have a glow treatment on the belly of the lure for increased visibility. The Halibut Drop Jig has proven effective on grouper, halibut, ling cod and a number of other...

P-LINE HALI DROP JIG 14OZ

The Halibut Drop Jig is a depth charging bait made for deep water jigging. All models have a glow treatment on the belly of the lure for increased visibility. The Halibut Drop Jig has proven effective on grouper, halibut, ling cod and a number of other...

P-LINE HALI DROP JIG 9OZ

The Halibut Drop Jig is a depth charging bait made for deep water jigging. All models have a glow treatment on the belly of the lure for increased visibility. The Halibut Drop Jig has proven effective on grouper, halibut, ling cod and a number of other...

P-LINE LASER MINNOW 1OZ

The P-Line Laser Minnow is manufactured with a unique holographic laser tape, creating an amazingly life-like finish. The oblong shape and sharp cuts on the side allow for an erratic action when jigged. This action will trigger strikes from a number of...

P-LINE LASER MINNOW 2OZ

The P-Line Laser Minnow is manufactured with a unique holographic laser tape, creating an amazingly life-like finish. The oblong shape and sharp cuts on the side allow for an erratic action when jigged. This action will trigger strikes from a number of...

P-LINE LASER MINNOW 3OZ

The P-Line Laser Minnow is manufactured with a unique holographic laser tape, creating an amazingly life-like finish. The oblong shape and sharp cuts on the side allow for an erratic action when jigged. This action will trigger strikes from a number of...

P-LINE LASER MINNOW 6OZ

The P-Line Laser Minnow is manufactured with a unique holographic laser tape, creating an amazingly life-like finish. The oblong shape and sharp cuts on the side allow for an erratic action when jigged. This action will trigger strikes from a number of...

RAPALA COUNTDOWN 1.5" LURE

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them...

RAPALA COUNTDOWN 2" LURE

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them...

RAPALA COUNTDOWN ELITE HARDBAIT

The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern...

RAPALA HUSKY JERK

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting...

RAPALA JOINTED - 2 INCH

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished...

RAPALA JOINTED 2.75" HARDBAIT

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming...

RAPALA ORIGINAL FLOATING

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

RAPALA SCATTER RAP COUNTDOWN

Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic...

RAPALA SCATTER RAP SHAD HARDBAIT

The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –...

RAPALA SKITTER WALK

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side...

RAPALA SLAB RAP

With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables...

RAPALA ULTRA LIGHT MINNOW

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice...

RIVER2SEA WHOPPER PLOPPER 75

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when...

WILLIAMS WABLER 1/2OZ

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally...

WORDENS FLATFISH F3

* THESE ARE SINGLE HOOK VERSION FLATFISH.   Charlie Helin’s original FlatFish is legendary for its ability to catch fish, which often strike this plug with a crushing vengeance. Designed to produce an enticing wide wiggle when pulled at slow...

WORDENS FLATFISH F4

* THESE ARE SINGLE HOOK VERSION FLATFISH.   Charlie Helin’s original FlatFish is legendary for its ability to catch fish, which often strike this plug with a crushing vengeance. Designed to produce an enticing wide wiggle when pulled at slow...