Soft Baits

13 FISHING BFF BLUNT FORCE FINESSE WORM

Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is...

BNR SOFT BEADS

BnR softbeads are one of the most prolific producers of steelhead, salmon, trout, and char from rivers. Easily rigged for float fishing, or under an indicator on a fly rod, they can turn a bland day on the river into an epic day. Plus, they are available...

DELTA POWER PADDLE 10OZ

The Power Paddle has a painted lead head that matches the durable plastic body giving the lure a realistic appearance. The plastic tail creates a lifelike movement making the Power Paddle a highly effective jig.

DELTA POWER PADDLE 16OZ

The Power Paddle has a painted lead head that matches the durable plastic body giving the lure a realistic appearance. The plastic tail creates a lifelike movement making the Power Paddle a highly effective jig.

DELTA POWER PADDLE 4OZ

The Power Paddle has a painted lead head that matches the durable plastic body giving the lure a realistic appearance. The plastic tail creates a lifelike movement making the Power Paddle a highly effective jig.

DELTA POWER PADDLE TAILS 2PK 16OZ

The Power Paddle has a painted lead head that matches the durable plastic body giving the lure a realistic appearance. The plastic tail creates a lifelike movement making the Power Paddle a highly effective jig. Note: this pack contains 2 replacement...

DELTA STEELY WORMS 4" 10PK

The Delta Steely Worm was designed to be a lifelike as possible and features a flat tail for amazing action. Available in multiple colours and sizes.

FINESSE WORM 8-PK

NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few...

GIBBS SQUID 4.5" HOOCHIE 5PK

The Delta Line-up of Vinyl Squids Feature high quality plastics that remain soft and flexible in order to provide a lifelike action when trolled at slow or fast speeds behind a Dodger or Flasher. Conveniently offered in a large assortment of vibrant...

GIBBS SQUID RIGGED 4.5" HOOCHIE

These squids feature a soft and supple unique material and offer a life like action when trolled behind a Flasher or Dodger. Available Rigged with dual Sharp 4/0 Hooks tied on 40lb Leader (72") and in non rigged 5 packs. Storage Note: Store soft...

HAWKEYE GOOEY BOBS 10PK

HAWKEYE TIED BOBS

HAWKEYE TIED WORMS

HAWKEYE WORMS - 10PK

JIG GEEK GRUBZ

3PK

LUHR JENSEN STEELHEAD SPADETAIL WORM 4.5"

Realistic straight-tail worm with UV enhancers. Ultrabite synthetic pheremones mask human odour Looks & feels like the real thing 6 fish catching colors 1 Size Ideal for trout, steelhead & salmon Rig alone, on a jig or on a slinky rig 12 pack

MAD RIVER STEELHEAD SQUIDS

Steelhead Squids. 3 sizes to choose from. Made durable and come un-scented. A successful way to change up from what everyone else is fishing with. Great on a jig head and fished under a float or run some beads on your line inside of squid to set your...

MAD RIVER STEELHEAD WORMS

3 sizes to choose from. They are made of soft & supple yet durable plastic. For Rigging, Drift fishing, thread these worms using the available Steelhead Worm rigging kit with detailed instructions. Add a Hard Fish Pill for extra flotation to keep...

MAD RIVER TROUT WORMS

Trout Worms. 2 ½” size. Now come un-scented. Soft & supple yet durable. These worms have lots of action as soon as they hit the water. Trout love em! Add a floatie to the head of your Trout Worm for extra floatation and attraction. 

MISTER TWISTER 3" MEENY

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on the versatile Mister Twister® Curly Tail®. It can be rigged with jigheads as heavy as 3/8 oz. To fish deep, or with a spinner form to fish the...

MISTER TWISTER 4" TWISTER

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mister Twister can't be beat. Available in both 4" and 6" sizes. It's ideal for all game fish. The color...

MISTER TWISTER DOUBLE TAIL

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides double the action. 2" Double Tail – Giving new life to a classic Mister Twister lure that has been...

POWERBAIT MAX SCENT CHIGGER CRAW

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

RAPALA CRUSHCITY CLEANUP CRAW

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack.  

RAPALA CRUSHCITY CREEPER

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness...

RAPALA CRUSHCITY HEAVY HITTER

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.  Super TPE (Thermoplastic Elastomer) -...

RAPALA CRUSHCITY NED BLT SOFTBAIT

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice...

RAPALA CRUSHCITY THE JERK

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.  Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

RAPALA CRUSHCITY THE MAYOR

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

RAPALA CRUSHCITY THE SUSPECT

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.  Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

RIVER WORM 2"

SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches...

X-ZONE X-TUBE

Perfect for a variety of applications, the Xzone Lures X-Tube offers anglers hand-made quality designed to out fish all other ordinary tubes on the market. Built with a large bulbous head and hand cut tails that allow the X-Tube to deliver a...

YAMAMOTO SENKO 4" 10PK

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has...

YAMAMOTO SENKO 5" 10PK

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned...

YAMAMOTO SENKO 7" 5PK

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned...

YAMASHITA SQUID 4.5" HOOCHIE - 5PK

These Premium Yamashita soft Baits are manufactured in Japan using high quality specialty vinyl. These squids feature a soft and supple unique material and offer a life like action when trolled behind a Flasher or Dodger. Available Rigged with dual Sharp...

Z-MAN BIG TRD

Classic TRD profile, buoyancy, softness, and durability that Ned Rig enthusiasts have grown to love, but with an elongated 4" profile that triggers bites from bigger bass. Incorporating the familiar profile and irresistible action found in the hugely...

Z-MAN FINESSE TRD

Perhaps the best selling and most often imitated softbait in the last decade, the original 2.75" Ned Rig stickworm is still the hands-down favorite among tournament pros and weekend warriors alike, thanks to its floating, ElaZtech® material, 10X...

Z-MAN MICRO TRD

The incredibly effective TRD™ shape, dimpled body, and naturally buoyant ElaZtech® construction, now available in a scaled-down 1.75” Micro Finesse size that is absolutely deadly on crappie, panfish, trout, perch, bass, and more! Sized to...

Z-MAN PRO CRAWLZ

This super-lifelike 3.5” crayfish imitation is the perfect jig trailer or flipping, pitching, and punching bait that exhibits the natural defensive claws-up posture of the real thing and withstands repeated strikes in heavy cover environs, thanks...

Z-MAN TRD CRAWZ

A lifelike Ned-sized crayfish imitation, the buoyant claws of this 2.5” craw float up in a natural defensive posture at rest, triggering vicious strikes from smallmouth and largemouth bass when pinned to your favorite ShroomZ™ or...

Z-MAN TRD TUBEZ

A solid nose, dimpled body, thin rounded tentacles, and ElaZtech® buoyancy merge to create the perfect 2.75” tube-style profile that is ideal Ned Rig pursuits—and irresistible to bass! Engineered with a solid nose for easy rigging on...

Z-MAN ZINKERZ

We’ve taken the classic, time-tested 5” profile and molded from our 10X Tough ElaZtech® superplastic—impregnated with a heavy dose of salt for the perfect sink rate—to create a stickworm that will outlast anything else on the...