Bass

13 FISHING BFF BLUNT FORCE FINESSE WORM

Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is...

13 FISHING DEFY BLACK GEN II SPINNING ROD

Giant fish? Heavy cover? Hell yes. Taking nods from the elite rods in the 13 Fishing line up this series delivers performance well beyond what you'd expect. Each taper is crafted to provide the best presentation and fighting ability possible. Continue...

13 FISHING DEFY S SALTWATER SPINNING ROD

Giant fish? Hell yes. Taking nods from the elite rods in the 13 Fishing line up this series delivers performance well beyond what you'd expect. Each taper is crafted to provide the best presentation and fighting ability possible. Continue defying the...

13 FISHING DEFY SILVER SPINNING ROD

Cast aside by most rod builders, panfish rods deserve love too. The selection for the Defy Silver Series rods overlooks nothing. Plenty of backbone for hard mouthed species but soft enough to keep papermouths hooked up, these rods are an exceptional...

13 FISHING FATE BLACK SPINNING ROD

If you don't know the Fate Black series by know, it's time to get acquainted. This widely recognized series is back to make another bold statement. The continuing legacy of sensitivity and reactive spline on the PVG30T blank give this rod a feeling...

13 FISHING FLATTY DADDY CRANKBAIT

That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with...

13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT

This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your...

13 FISHING OMEN BLACK CASTING ROD

ADDITIONAL INFORMATION Product Details   Long respected as the OG of the 13 Fishing lineup, our Omen Black series continues to lead our domination of the new school. With lengths, actions and powers that cover techniques both current and...

13 FISHING OMEN BLACK SPINNING ROD

Long respected as the OG of the 13 Fishing lineup, our Omen Black series continues to lead our domination of the new school. With lengths, actions and powers that cover techniques both current and emerging, every stick in this tournament-proven series...

BOOYAH PAD CRASHER FROG

There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Booyah Pad Crasher's soft plastic is just the right consistency to ensure solid, consistent...

DAIWA COASTAL TW 200 BAITCAST REEL

Daiwa's new Coastal-TW 200 Inshore baitcaster has TWS system and all Corrosion resistant ball bearings to help keep the saltwater out. It has high strength gearing material and 100mm Swept Handle with custom EVA handle knobs for more cranking power. The...

DAIWA TATULA 100 BAITCAST REEL

The TATULA 100 is the smallest and lightest reel in the series. It is the most comfortable and palm-able reel seen in many years. And with a feather weight of 6.9 ounces it may be the lightest, most fatigue free, reel Daiwa has ever built.  The Zero...

DAIWA TATULA 150 BAITCAST REEL

The TATULA 150 T-WING Baitcasting Series is designed for specific bass fishing tasks like deep cranking, punching or flipping, pulling chatter baits or swimbaits, and frogging. With an aluminum side plate and frame and reinforced brass gearing and a...

DAIWA TATULA 200 BAITCAST REEL

A Staff Pick when it comes to baitcasting reels, the Daiwa Tatula 200 Baitcast Reel offers flexibility for anglers looking to float the river for salmon and steelhead, or punch mats for a lurking bucket mouth. Reinforced Brass Gearing can carry the load...

DAIWA TATULA 300 BAITCAST REEL

Just when you thought the in-demand Tatula reel family couldn’t get any better, Daiwa unleashes the new Tatula 300, a true 300-size reel for drifting a big run or throwing big baits. Daiwa’s progressive product development team redesigned the...

DAIWA TATULA ELITE BAITCAST ROD

Designed by the pros, for all anglers. TTEL761HFB designed by Ish Monroe FLIPPIN H F 7'6" 1 16-30 1/4-1 1/2 Fuji® Alconite EVA SPLIT TTEL751HFB designed by Cory Johnston FLIPPIN'/ SMALL JIG H F 7'5" 1 14-20 5/16-3/4 Fuji® Alconite Cork...

DAIWA TATULA SV 103 HS 7.1:1 LIMITED BAITCAST REEL

Just when you thought the Tatula SV reel could not get any better. Daiwa is excited to introduce the new smaller 100 size TATULA SV TW103. Our development team has redesigned this Tatula SV reel to be the smallest and lightest most stress free...

DAIWA TATULA TW 100 BAITCAST REEL

Answering the call of anglers around the country Daiwa Introduces the all-new Tatula 100. A re-design of the reel frame allows anglers to achieve even greater levels of comfort and confidence. Along with a more ergonomic feel, Daiwa has  integrated...

DAIWA ZILLION TW EXTREME HIGH SPEED BAITCASTING REEL

The Zillion 10.0 SV TW is a speed-demon for a variety of high-speed techniques to suit your fishing needs. This quality baitcast reel is well equipped for a variety of techniques from flipping/pitching, burning a lipless crank-bait or even...

FINESSE WORM 8-PK

NED RIG STYLE Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few...

FUSION EXTREME

The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,...

GAMAKASTU SPLIT SHOT/DROP SHOT HOOK

Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And, their specially-designed...

GAMAKATSU OFFSET SHANK WORM EWG HOOK

  Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline...

GAMAKATSU WEIGHTED SUPERLINE EWG 1/16 OZ

Gamakatsu’s most popular worm hook would have to be the EWG. It was only a matter of time before they designed a new version, the “Weighted Superline EWG”. Developed with the braided line fishermen in mind, it was designed with a...

MUSTAD ELITE BALLBH746 JIGHEAD

The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,...

POWERBAIT BEARDED DEUCE 4"

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

POWERBAIT MAX SCENT CHIGGER CRAW

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

POWERBAIT PRE-RIGGED SWIM SHAD

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PRO SERIES SPINNERBAIT

Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook

RAPALA COUNTDOWN 1" LURE

Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to...

RAPALA COUNTDOWN 1.5" LURE

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them...

RAPALA COUNTDOWN 2" LURE

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them...

RAPALA COUNTDOWN ELITE HARDBAIT

The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern...

RAPALA CRUSHCITY CREEPER

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness...

RAPALA CRUSHCITY NED BLT SOFTBAIT

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice...

RAPALA HUSKY JERK

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting...

RAPALA JOINTED - 2 INCH

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished...

RAPALA JOINTED 2.75" HARDBAIT

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming...

RAPALA OG ROCCO 5

Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling...

RAPALA ORIGINAL FLOATING

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

RAPALA SCATTER RAP COUNTDOWN

Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic...

RAPALA SCATTER RAP SHAD HARDBAIT

The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –...

RAPALA SKITTER WALK

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side...

RAPALA SLAB RAP

With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables...

RAPALA ULTRA LIGHT MINNOW

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice...

RIVER WORM 2"

SUPER REALISTIC Anglers will be hard pressed to tell the difference between the River Worm and the real thing. Designed to imitate a moving tail action, the River Worm is a must have when fishing for wary trout and panfish. Live curling action 2 inches...

RIVER2SEA WHOPPER PLOPPER 75

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when...

SA MASTERY BASS BUG OPTIC GREEN/ORANGE FLY LINE

You’ve got articulated streamers and poppers hanging from the lampshade on your desk. You think in terms of bass, both smallmouth and largemouth. The term conehead doesn’t refer to an old comedy sketch. We totally get it. And that’s why...

SHIMANO CURADO M 200 BAITCASTING REEL

Forged from over 30 years of Curado performance and durability, the new Curado 200 M inherits the latest Shimano reel technologies to provide enhanced castability with heavier lines and lures in any power fishing situation. Expanded line capacity comes...

SHIMANO SLX CASTING ROD

SLX rods offer tournament-level performance at a price that all anglers can afford. With versatile actions throughout the lineup, there is an SLX to cover any technique. SLX rods feature an attractive and sensitive carbon foregrip as well as a Shimano...