Bass

13 FISHING BFF BLUNT FORCE FINESSE WORM

Nothing is more reliable than your B.F.F. A tail high floating presentation creates the ideal profile for rearmost waggle enhancement. Both durable and attractive, this ally will always be there when you need it. The prevailing musk you may notice is...

13 FISHING DEFY BLACK GEN II SPINNING ROD

Giant fish? Heavy cover? Hell yes. Taking nods from the elite rods in the 13 Fishing line up this series delivers performance well beyond what you'd expect. Each taper is crafted to provide the best presentation and fighting ability possible. Continue...

13 FISHING DEFY S SALTWATER SPINNING ROD

Giant fish? Hell yes. Taking nods from the elite rods in the 13 Fishing line up this series delivers performance well beyond what you'd expect. Each taper is crafted to provide the best presentation and fighting ability possible. Continue defying the...

13 FISHING DEFY SILVER SPINNING ROD

Cast aside by most rod builders, panfish rods deserve love too. The selection for the Defy Silver Series rods overlooks nothing. Plenty of backbone for hard mouthed species but soft enough to keep papermouths hooked up, these rods are an exceptional...

13 FISHING FATE BLACK SPINNING ROD

If you don't know the Fate Black series by know, it's time to get acquainted. This widely recognized series is back to make another bold statement. The continuing legacy of sensitivity and reactive spline on the PVG30T blank give this rod a feeling...

13 FISHING FLATTY DADDY CRANKBAIT

That’s right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with...

13 FISHING JABBER JAW HYBRID SQUAREBILL CRANKBAIT

This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your...

13 FISHING OMEN BLACK SPINNING ROD

Long respected as the OG of the 13 Fishing lineup, our Omen Black series continues to lead our domination of the new school. With lengths, actions and powers that cover techniques both current and emerging, every stick in this tournament-proven series...

13 FISHING ORIGIN R1 BAITCASTING REEL

The Origin R1 is our newest addition to our performance-driven, reasonably priced line up of casting reels. With 18lbs of Max Drag, and Fastback Frame Design the R1 sacrifices nothing and puts all the features in your hand to put fish in the boat. The...

DAIWA COASTAL TW 200 BAITCAST REEL

Daiwa's new Coastal-TW 200 Inshore baitcaster has TWS system and all Corrosion resistant ball bearings to help keep the saltwater out. It has high strength gearing material and 100mm Swept Handle with custom EVA handle knobs for more cranking power. The...

DAIWA STEEZ A TW BAITCASTING REEL

STEEZ A TW, a flagship reel in the Daiwa line and one of the finest baitcasters money can buy. The new rigid compact reel built off all aluminum frame and side-plates is small, palm-able, ultra comfortable and is different than all the other Steez reels...

DAIWA TATULA 100 BAITCAST REEL

The TATULA 100 is the smallest and lightest reel in the series. It is the most comfortable and palm-able reel seen in many years. And with a feather weight of 6.9 ounces it may be the lightest, most fatigue free, reel Daiwa has ever built.  The Zero...

DAIWA TATULA 150 BAITCAST REEL

The TATULA 150 T-WING Baitcasting Series is designed for specific bass fishing tasks like deep cranking, punching or flipping, pulling chatter baits or swimbaits, and frogging. With an aluminum side plate and frame and reinforced brass gearing and a...

DAIWA TATULA 200 BAITCAST REEL

The Daiwa Tatula 200 Baitcast Reel is the answer too many heavier tackle demands. Reinforced Brass Gearing can carry the load of more powerful quarry and is housed with a Rigid Aluminum Frame and Sideplate. To handle increased torque, a custom 100mm...

DAIWA TATULA 300 BAITCAST REEL

Just when you thought the in-demand Tatula reel family couldn’t get any better, Daiwa unleashes the new Tatula 300, a true 300-size reel for drifting a big run or throwing big baits. Daiwa’s progressive product development team redesigned the...

DAIWA TATULA ELITE BAITCAST ROD

Designed by the pros, for all anglers. TTEL761HFB designed by Ish Monroe FLIPPIN H F 7'6" 1 16-30 1/4-1 1/2 Fuji® Alconite EVA SPLIT TTEL751HFB designed by Cory Johnston FLIPPIN'/ SMALL JIG H F 7'5" 1 14-20 5/16-3/4 Fuji® Alconite Cork...

DAIWA ZILLION TW EXTREME HIGH SPEED BAITCASTING REEL

The Zillion 10.0 SV TW is a speed-demon for a variety of high-speed techniques to suit your fishing needs. This quality baitcast reel is well equipped for a variety of techniques from flipping/pitching, burning a lipless crank-bait or even...

FUSION EXTREME

The new Fusion EXTREME is a castable fishing lure with a vibrant darting action that triggers a reaction strike from predatory fish. Trolling or casting, in lakes, rivers or oceans and whether you’re targeting Trout, Kokanee, Walleye, Bass, Salmon,...

GAMAKATSU OFFSET SHANK WORM EWG HOOK

  Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline...

MUSTAD ELITE BALLBH746 JIGHEAD

The Mustad Ball Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injection Molding technique to create these 100% unique jig heads. The fishing technique can be varied endlessly,...

POWERBAIT MAX SCENT CHIGGER CRAW

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

POWERBAIT PRE-RIGGED SWIM SHAD

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PRO SERIES SPINNERBAIT

Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied skirt Premium ball bearing swivel Oversized 3D holographic eye Tight grip trailer keeper Premium VMC® hook

RAPALA COUNTDOWN 1" LURE

Sinking at a consistent rate of one foot per second, the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to...

RAPALA COUNTDOWN 1.5" LURE

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them...

RAPALA COUNTDOWN 2" LURE

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them...

RAPALA COUNTDOWN ELITE HARDBAIT

The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern...

RAPALA CRUSHCITY CREEPER

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness...

RAPALA CRUSHCITY NED BLT SOFTBAIT

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice...

RAPALA HUSKY JERK

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting...

RAPALA JOINTED - 2 INCH

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished...

RAPALA JOINTED 2.75" HARDBAIT

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming...

RAPALA OG ROCCO 5

Designed by Ott Defoe, the expert lure builder and Bassmaster Classic Champion, the Ott’s Garage Rocco continues the esteemed OG line-up! Made from premium balsa wood, the round-shaped Rocco is an extremely buoyant crankbait with a medium-wobbling...

RAPALA ORIGINAL FLOATING

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

RAPALA RATTLIN' RAP

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this...