Hardbaits & Lures

RAPALA COUNTDOWN 2" LURE

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them...

RAPALA COUNTDOWN ELITE HARDBAIT

The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern...

RAPALA HUSKY JERK

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting...

RAPALA JOINTED - 2 INCH

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished...

RAPALA JOINTED 2.75" HARDBAIT

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming...

RAPALA ORIGINAL FLOATING

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

RAPALA RATTLIN' RAP

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this...

RAPALA SCATTER RAP COUNTDOWN

Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic...

RAPALA SCATTER RAP SHAD HARDBAIT

The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –...

RAPALA SKITTER WALK

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side...

RAPALA SLAB RAP

With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables...

RAPALA ULTRA LIGHT MINNOW

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice...

WILLIAMS WABLER 1/2OZ

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally...

WORDENS FLATFISH F3

* THESE ARE SINGLE HOOK VERSION FLATFISH.   Charlie Helin’s original FlatFish is legendary for its ability to catch fish, which often strike this plug with a crushing vengeance. Designed to produce an enticing wide wiggle when pulled at slow...

WORDENS FLATFISH F4

* THESE ARE SINGLE HOOK VERSION FLATFISH.   Charlie Helin’s original FlatFish is legendary for its ability to catch fish, which often strike this plug with a crushing vengeance. Designed to produce an enticing wide wiggle when pulled at slow...

WORDENS FLATFISH F5

* THESE ARE SINGLE HOOK VERSION FLATFISH.   Charlie Helin’s original FlatFish is legendary for its ability to catch fish, which often strike this plug with a crushing vengeance. Designed to produce an enticing wide wiggle when pulled at slow...

ZOMBIE MAX 3"

Fish be warned! Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now...

ZOMBIE MAX 5"

Fish Be Warned. Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now...

ZZINGER 0.5 OZ

Deadly sonic lure catches everything - This lure represents Anchovy, Herring, Alwife, Shad, Smelt, and other deep-bodied bait fish. Deadly dual action first rotates, then corkscrews.

ZZINGER 1.5OZ

Deadly sonic lure catches everything - This lure represents Anchovy, Herring, Alwife, Shad, Smelt, and other deep-bodied bait fish. Deadly dual action first rotates, then corkscrews.

ZZINGER 2.5OZ

Deadly sonic lure catches everything - This lure represents Anchovy, Herring, Alwife, Shad, Smelt, and other deep-bodied bait fish. Deadly dual action first rotates, then corkscrews.