RAPALA

RAPALA CRUSHCITY THE JERK

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.  Super TPE (Thermoplastic Elastomer) - Floating plastic...

RAPALA CRUSHCITY THE SUSPECT

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.  Super TPE (Thermoplastic Elastomer) - Floating plastic...

RAPALA CRUSHCITY THE MAYOR

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can...

RAPALA CRUSHCITY HEAVY HITTER

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from...

RAPALA CRUSHCITY CLEANUP CRAW

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack...

STORM BISCAY 9" GIANT JIGGING SHAD

Jig it deep and jig it hard; the Biscay Giant Jigging Shad is built to fish in very deep water with an array of methods. Rigged with a premium VMC needle point hook, each Biscay Giant Jigging Shad...

RAPALA MINI DIGITAL SCALE 25LB

Simple and easy to use, this compact design is the perfect size for storing anywhere. Digital scale powered by one lithium coin battery (included) includes tare weight function and 4 minute auto...

RAPALA MAGNETIC TOOL HOLDER

The Magnetic Tool Holders securely hold your tools. Mount a magnetic tool bar in your boat and you'll never be tripping over or searching for your tools again. Three models to choose from allows you...

RAPALA RAPSTACK TACKLE TRAY

Store, organize, access – repeat. The Rapala Tackle Tray is designed for keeping your tackle protected and in perfect order with heavy-duty construction and smart design...

RAPALA COUNTDOWN ELITE HARDBAIT

The Rapala CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®...

RAPALA CRUSHCITY CREEPER

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch...

RAPALA JOINTED 2.75" HARDBAIT

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or...

RAPALA CRUSHCITY NED BLT SOFTBAIT

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat...

RAPALA ULTRA LIGHT MINNOW

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work...

RAPALA SUPER LINE SCISSORS

Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated...

RAPALA MINI SPLIT RING PLIERS 4"

These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done...

RAPALA SOFT GRIP FILLET KNIFE

A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and...

RAPALA SKITTER WALK

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest...

RAPALA SCATTER RAP COUNTDOWN

Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter...

RAPALA RATTLIN' RAP

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with...

RAPALA SHACK SHERPA M3

Rapala® Sherpa® Series Pop-Up Ice Shelters feature a Hub-Style design. Heavy-duty tubular frame construction adds to the sturdiness and quick set-up (under 60 seconds). Oversize windows...

RAPALA ORIGINAL FLOATING

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom...

RAPALA MINI DIGITAL SCALE 50LB

The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V...

RAPALA JOINTED - 2 INCH

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This...

RAPALA JIGGING RAP

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble...

RAPALA HUSKY JERK

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

RAPALA HAWK 6" FILLET KNIFE

Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate...

RAPALA FISH'N FILLET

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of...

RAPALA COUNTDOWN 2" LURE

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on...

RAPALA CERAMIC 2 STAGE SHARPENER

A sharpener that is simple to use. Ceramic wheels hold the knife at the correct angle to quickly restore a coarse edge, while fixed ceramic sticks put a fine razor sharp edge to the knife. ...

RAPALA BX JOINTED MINNOW 3.5"

The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field &...

RAPALA ADHESIVE FISH RULER 36"

Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and...