RAPALA RAPALA ADHESIVE FISH RULER 36" MSRP: Now: $3.95 Add to Cart RAPALA RAPALA BIG EYE POLARIZED FISHING GLASSES MSRP: Now: $33.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA FISH'N FILLET MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA RAPALA FISHERMAN'S PLIERS 6-1/2" MSRP: Now: $16.95 Add to Cart RAPALA RAPALA FOLDING FISH PRO FILLET 5" MSRP: Now: $34.95 Add to Cart RAPALA RAPALA FRESHET POLARIZED SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA HAWK 6" FILLET KNIFE MSRP: Now: $9.95 Add to Cart RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options RAPALA RAPALA LADIES ORIGIN POLARIZED GLASSES MSRP: Now: $22.95 Choose Options SALE RAPALA RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA RAPALA MINI DIGITAL SCALE 50LB MSRP: Now: $37.95 Add to Cart RAPALA RAPALA MINI SPLIT RING PLIERS 4" MSRP: Now: $19.95 Add to Cart SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA PROGUIDE SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options SALE RAPALA RAPALA SOFT GRIP FILLET KNIFE MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA BIG EYE POLARIZED FISHING GLASSES MSRP: Now: $33.95 Choose Options RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA FISH'N FILLET MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA RAPALA FISHERMAN'S PLIERS 6-1/2" MSRP: Now: $16.95 Add to Cart RAPALA RAPALA FOLDING FISH PRO FILLET 5" MSRP: Now: $34.95 Add to Cart RAPALA RAPALA FRESHET POLARIZED SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA HAWK 6" FILLET KNIFE MSRP: Now: $9.95 Add to Cart RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options RAPALA RAPALA LADIES ORIGIN POLARIZED GLASSES MSRP: Now: $22.95 Choose Options SALE RAPALA RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA RAPALA MINI DIGITAL SCALE 50LB MSRP: Now: $37.95 Add to Cart RAPALA RAPALA MINI SPLIT RING PLIERS 4" MSRP: Now: $19.95 Add to Cart SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA PROGUIDE SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options SALE RAPALA RAPALA SOFT GRIP FILLET KNIFE MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA COUNTDOWN 2" LURE MSRP: Now: $12.49 Choose Options RAPALA RAPALA FISH'N FILLET MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA RAPALA FISHERMAN'S PLIERS 6-1/2" MSRP: Now: $16.95 Add to Cart RAPALA RAPALA FOLDING FISH PRO FILLET 5" MSRP: Now: $34.95 Add to Cart RAPALA RAPALA FRESHET POLARIZED SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA HAWK 6" FILLET KNIFE MSRP: Now: $9.95 Add to Cart RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options RAPALA RAPALA LADIES ORIGIN POLARIZED GLASSES MSRP: Now: $22.95 Choose Options SALE RAPALA RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA RAPALA MINI DIGITAL SCALE 50LB MSRP: Now: $37.95 Add to Cart RAPALA RAPALA MINI SPLIT RING PLIERS 4" MSRP: Now: $19.95 Add to Cart SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA PROGUIDE SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options SALE RAPALA RAPALA SOFT GRIP FILLET KNIFE MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA FISHERMAN'S PLIERS 6-1/2" MSRP: Now: $16.95 Add to Cart RAPALA RAPALA FOLDING FISH PRO FILLET 5" MSRP: Now: $34.95 Add to Cart RAPALA RAPALA FRESHET POLARIZED SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA HAWK 6" FILLET KNIFE MSRP: Now: $9.95 Add to Cart RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options RAPALA RAPALA LADIES ORIGIN POLARIZED GLASSES MSRP: Now: $22.95 Choose Options SALE RAPALA RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA RAPALA MINI DIGITAL SCALE 50LB MSRP: Now: $37.95 Add to Cart RAPALA RAPALA MINI SPLIT RING PLIERS 4" MSRP: Now: $19.95 Add to Cart SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA PROGUIDE SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options SALE RAPALA RAPALA SOFT GRIP FILLET KNIFE MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA FOLDING FISH PRO FILLET 5" MSRP: Now: $34.95 Add to Cart RAPALA RAPALA FRESHET POLARIZED SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA HAWK 6" FILLET KNIFE MSRP: Now: $9.95 Add to Cart RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options RAPALA RAPALA LADIES ORIGIN POLARIZED GLASSES MSRP: Now: $22.95 Choose Options SALE RAPALA RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA RAPALA MINI DIGITAL SCALE 50LB MSRP: Now: $37.95 Add to Cart RAPALA RAPALA MINI SPLIT RING PLIERS 4" MSRP: Now: $19.95 Add to Cart SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA PROGUIDE SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options SALE RAPALA RAPALA SOFT GRIP FILLET KNIFE MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA FRESHET POLARIZED SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA HAWK 6" FILLET KNIFE MSRP: Now: $9.95 Add to Cart RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options RAPALA RAPALA LADIES ORIGIN POLARIZED GLASSES MSRP: Now: $22.95 Choose Options SALE RAPALA RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA RAPALA MINI DIGITAL SCALE 50LB MSRP: Now: $37.95 Add to Cart RAPALA RAPALA MINI SPLIT RING PLIERS 4" MSRP: Now: $19.95 Add to Cart SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA PROGUIDE SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options SALE RAPALA RAPALA SOFT GRIP FILLET KNIFE MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA HAWK 6" FILLET KNIFE MSRP: Now: $9.95 Add to Cart RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options RAPALA RAPALA LADIES ORIGIN POLARIZED GLASSES MSRP: Now: $22.95 Choose Options SALE RAPALA RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA RAPALA MINI DIGITAL SCALE 50LB MSRP: Now: $37.95 Add to Cart RAPALA RAPALA MINI SPLIT RING PLIERS 4" MSRP: Now: $19.95 Add to Cart SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA PROGUIDE SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options SALE RAPALA RAPALA SOFT GRIP FILLET KNIFE MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA HUSKY JERK MSRP: Now: $10.49 Choose Options RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options RAPALA RAPALA LADIES ORIGIN POLARIZED GLASSES MSRP: Now: $22.95 Choose Options SALE RAPALA RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA RAPALA MINI DIGITAL SCALE 50LB MSRP: Now: $37.95 Add to Cart RAPALA RAPALA MINI SPLIT RING PLIERS 4" MSRP: Now: $19.95 Add to Cart SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA PROGUIDE SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options SALE RAPALA RAPALA SOFT GRIP FILLET KNIFE MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA JOINTED MSRP: Now: $13.99 Choose Options RAPALA RAPALA LADIES ORIGIN POLARIZED GLASSES MSRP: Now: $22.95 Choose Options SALE RAPALA RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA RAPALA MINI DIGITAL SCALE 50LB MSRP: Now: $37.95 Add to Cart RAPALA RAPALA MINI SPLIT RING PLIERS 4" MSRP: Now: $19.95 Add to Cart SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA PROGUIDE SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options SALE RAPALA RAPALA SOFT GRIP FILLET KNIFE MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA LADIES ORIGIN POLARIZED GLASSES MSRP: Now: $22.95 Choose Options SALE RAPALA RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA RAPALA MINI DIGITAL SCALE 50LB MSRP: Now: $37.95 Add to Cart RAPALA RAPALA MINI SPLIT RING PLIERS 4" MSRP: Now: $19.95 Add to Cart SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA PROGUIDE SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options SALE RAPALA RAPALA SOFT GRIP FILLET KNIFE MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
SALE RAPALA RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options
RAPALA RAPALA MINI DIGITAL SCALE 50LB MSRP: Now: $37.95 Add to Cart RAPALA RAPALA MINI SPLIT RING PLIERS 4" MSRP: Now: $19.95 Add to Cart SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA PROGUIDE SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options SALE RAPALA RAPALA SOFT GRIP FILLET KNIFE MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA MINI SPLIT RING PLIERS 4" MSRP: Now: $19.95 Add to Cart SALE RAPALA RAPALA ORIGINAL FLOATING MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA RAPALA PROGUIDE SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options SALE RAPALA RAPALA SOFT GRIP FILLET KNIFE MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA PROGUIDE SUNGLASSES MSRP: Now: $28.95 Choose Options RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options SALE RAPALA RAPALA SOFT GRIP FILLET KNIFE MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA RATTLIN' RAP MSRP: Now: $8.95 Choose Options RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options SALE RAPALA RAPALA SOFT GRIP FILLET KNIFE MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA SCATTER RAP COUNTDOWN MSRP: Now: $15.49 Choose Options RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options SALE RAPALA RAPALA SOFT GRIP FILLET KNIFE MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA SKITTER POP MSRP: Now: $16.49 Choose Options RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options SALE RAPALA RAPALA SOFT GRIP FILLET KNIFE MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA SKITTER WALK MSRP: Now: $16.95 Choose Options RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options SALE RAPALA RAPALA SOFT GRIP FILLET KNIFE MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA SLAB RAP MSRP: Now: $10.95 Choose Options SALE RAPALA RAPALA SOFT GRIP FILLET KNIFE MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA STAINLESS STEEL 6 1/2 " PLIERS MSRP: Now: $29.95 Add to Cart RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA SUPER LINE SCISSORS MSRP: Now: $6.95 Add to Cart RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RAPALA ULTRA LIGHT MINNOW MSRP: Now: $11.95 Choose Options RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA ADHESIVE FISH RULER 36" Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments. 36" Adhesive Ruler Sticks to any hard surface Inch and... MSRP: Now: $3.95 Add to Cart RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA BIG EYE POLARIZED FISHING GLASSES Protect your eyes from the harmful rays of the sun, see more fish, reduce eye fatique and do it all in style and extreme comfort with Rapala sunglasses. PRODUCT FEATURES Premium polarized lens... MSRP: Now: $33.95 Choose Options RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA COUNTDOWN 2" LURE Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on... MSRP: Now: $12.49 Choose Options RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA FISH'N FILLET Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of... MSRP: Was: Now: $38.95 - $45.95 Choose Options
RAPALA FISHERMAN'S PLIERS 6-1/2" Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for... MSRP: Now: $16.95 Add to Cart RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA FOLDING FISH PRO FILLET 5" Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, super sharp cutting edge. Made from handground... MSRP: Now: $34.95 Add to Cart RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA FRESHET POLARIZED SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA HAWK 6" FILLET KNIFE Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel blade is flexible enough for the most delicate... MSRP: Now: $9.95 Add to Cart RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass... MSRP: Now: $10.49 Choose Options RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA JOINTED With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This... MSRP: Now: $13.99 Choose Options RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA LADIES ORIGIN POLARIZED GLASSES Premium polarized lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact resistant lenses (ANSI Z87.1)... MSRP: Now: $22.95 Choose Options SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
SALE RAPALA MAGNUM BAJA TROPICAL TRAVEL SERIES ROD • IM-7X graphite• Rapala® Power Taper™• Rapala® MGS™ Guide System• Premium cork handle• Custom reel seats• 1 year limited warrantyMagnum™ 4... MSRP: Was: $199.95 Now: $149.95 - $199.95 Choose Options
RAPALA MINI DIGITAL SCALE 50LB The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V... MSRP: Now: $37.95 Add to Cart RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA MINI SPLIT RING PLIERS 4" These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done... MSRP: Now: $19.95 Add to Cart SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
SALE RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom... MSRP: Was: $15.49 Now: $11.95 - $15.49 Choose Options
RAPALA PROGUIDE SUNGLASSES Premium polarized lenses, with MirrorFlash lens technology, offering 100% UVA, and UVB sun protection. Stylish full wrap polycarbonate frame design reduces glare and eye fatigue. Impact... MSRP: Now: $28.95 Choose Options RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA RATTLIN' RAP Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with... MSRP: Now: $8.95 Choose Options RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA SCATTER RAP COUNTDOWN Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter... MSRP: Now: $15.49 Choose Options RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA SKITTER POP With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching... MSRP: Now: $16.49 Choose Options RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA SKITTER WALK Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest... MSRP: Now: $16.95 Choose Options RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA SLAB RAP With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive... MSRP: Now: $10.95 Choose Options SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
SALE RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and... MSRP: Was: $31.95 Now: $25.95 - $32.95 Choose Options
RAPALA STAINLESS STEEL 6 1/2 " PLIERS More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split... MSRP: Now: $29.95 Add to Cart RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA SUPER LINE SCISSORS Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction Serrated... MSRP: Now: $6.95 Add to Cart RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected ×
RAPALA ULTRA LIGHT MINNOW Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work... MSRP: Now: $11.95 Choose Options Compare Selected
