Lures

  • BULLET POP

    BULLET POP

    Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash...

    $9.99
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  • POPPY MCPOP-FACE 3"

    POPPY MCPOP-FACE 3"

    Louder, snappier, and VERY precise the PMPF brings exactly what you need to fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better...

    $8.95
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  • FLATTY DADDY 2.5"

    FLATTY DADDY 2.5"

    Who's Your Daddy? That's right, bask in the glory of its flat-sided magnificence. We all know there's a time and place for a premium, flat-sided crank bait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged...

    $8.95
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  • IMPACT BULLY BLADE 5/8OZ

    IMPACT BULLY BLADE 5/8OZ

    The Impact Bully Blade has a natural swimming action and a body shape that is weed resistant. Its blade produces a thumping vibration that displaces a lot of water and attracts fish from a distance. The Impact Bully Blade weighs 5/8 Oz, features a 4/0...

    $7.95
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  • JUNGLE JIG 5/8 OZ

    JUNGLE JIG 5/8 OZ

    The JUNGLE JIG® is the country’s deadliest flippin & pitchin fishing jig. It’s designed with a sleek "bullet" head that penetrates the deep, dark, dense jungle where fish hide out and grow big! It features a Mustad®...

    $7.49
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  • JUNGLE JIG 3/8 OZ

    JUNGLE JIG 3/8 OZ

    The JUNGLE JIG® is the country’s deadliest flippin & pitchin fishing jig. It’s designed with a sleek "bullet" head that penetrates the deep, dark, dense jungle where fish hide out and grow big! It features a Mustad®...

    $6.95
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  • MINI-KING SPINNERBAIT

    MINI-KING SPINNERBAIT

    For decades, the MINI-KING® Spinnerbait has been the most popular small spinnerbait for lighter rods, smaller fish, pressured waters and newcomers to fishing because it works so well and gets lots of bites. It has a “safety pin” wire so...

    $4.95
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  • GLIDESDALE 185

    GLIDESDALE 185

    Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by some...

    $23.95
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  • SCATTER RAP COUNTDOWN

    SCATTER RAP COUNTDOWN

    Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap® CountDown® consistently swims with that erratic and...

    $14.95
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  • RATTLIN' RAP

    RATTLIN' RAP

    Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure...

    $8.95
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  • ULTRA LIGHT POP

    ULTRA LIGHT POP

    Sometimes to get big, you have to go small. Not just for panfish, the Ultra Light Pop triggers reaction strikes from smallies and LMBs, too. Natural & Chrome Patterns, 3D Holographic Eyes Deep Cupped Lip, Thin, Flat Chin Technique: Topwater,...

    $10.95
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  • ULTRA LIGHT MINNOW

    ULTRA LIGHT MINNOW

    Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

    $11.49
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  • PRO SERIES SPINNERBAIT

    PRO SERIES SPINNERBAIT

    Pro inspired. Streamline design. Amplified vibration. Built with high-grade 17-7 stainless steel. Ultra fine wire with the perfect balance of strength and optimized vibration New Pro inspired colors and blade combinations Custom hand tied...

    $11.49
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  • ARASHI SILENT

    ARASHI SILENT

    Runs with a lively rolling action and a pronounced tail kick. The buoyancy to back out of cover and square lip design for increased deflection are a perfect match for contacting structure. Non-rattling for a silent approach to wary or pressured fish in...

    $7.95
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  • SHUDDERING BAIT

    SHUDDERING BAIT

    Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action.

    $10.95
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  • SUPER STAINLESS SPINNERBAIT

    SUPER STAINLESS SPINNERBAIT

    With its stainless steel construction this spinnerbait is 30% more bend resistant than traditional stainless frames. Designed to rip through vegetation and roll through wood without getting snagged. Painted, gold or nickel plated blades, exclusive...

    $8.95
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  • EL DIABLO LIPLESS CRANKBAIT

    EL DIABLO LIPLESS CRANKBAIT

    Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations.

    $8.95
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  • RAPALA ORIGINAL FLOATING

    RAPALA ORIGINAL FLOATING

    The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

    $14.95
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  • ZOMBIE MAXX

    ZOMBIE MAXX

    Zombie Maxx’s ultra-realistic swimming action is irresistible to all predatory fish. If your next trophy eats fish, it will eat a Zombie Maxx. With its eight-jointed body, and its weight-forward design, ultimate control is now at your fingertips...

    $15.95
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  • NYMPH JIG

    NYMPH JIG

    The VMC® Tungsten Nymph Jig offers a micro profile with attitude. The combination of heavy-duty Tungsten and super-fast drop speed delivers your presentation to the strike zones faster and with greater efficiency. Each jig is pre-rigged with the...

    $4.95
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